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patent referred to

  • 1 patent referred to

    Универсальный англо-русский словарь > patent referred to

  • 2 patent referred to

    Patent terms dictionary > patent referred to

  • 3 patent

    1) патент (охранный документ на изобретение, удостоверяющий признание предложения изобретением, его приоритет и исключительное право на него патентообладателя)
    2) патентовать; патентованный; патентный
    •
    - patent applied for
    - patent in force
    - patent being in force
    - patent for a design
    - patent for an invention
    - patent for a plant
    - patent for improvement
    - patent in dispute
    - patent on a design
    - patent pending
    - patent referred to
    - patent abroad
    - patent of addition
    - patent of confirmation
    - patent of importation
    - patent of improvement
    - patent of revalidation
    - abandoned patent
    - additional patent
    - adjudicated patent
    - AEC-owned patent
    - anticipating patent
    - apparatus patent
    - art patent
    - article patent
    - assailable patent
    - assigned patent
    - atomic energy patent
    - attackable patent
    - attacked patent
    - basic patent
    - biological patent
    - blocking patent
    - blocking-off patent
    - borderline patent
    - British Letters patent
    - broad patent
    - business method patent
    - cancelled patent
    - ceased patent
    - chemical patent
    - cited patent
    - collateral patent
    - colonial patent
    - combination patent
    - Commission-owned patent
    - communicated patent
    - competing patent
    - complementary patent
    - composition-of-matter patent
    - confirmation patent
    - conflicting patent
    - contestable patent
    - copending patents
    - corresponding patents
    - deadwood patent
    - dead-wood patent
    - defective patent
    - dependent patent
    - design letters patent
    - device patent
    - disputed patent
    - divisional patent
    - domestic patent
    - dominant patent
    - dormant patent
    - double patent
    - dragnet patent
    - drug patent
    - duplicate patents
    - earlier patent
    - economic patent
    - electrical patent
    - European patent
    - exclusive patent
    - exercisable patent
    - existing patent
    - expired patent
    - exploitable patent
    - extended patent
    - extinct patent
    - fencing-off patent
    - final patent
    - foreign patent
    - forfeited patent
    - fortifying patent
    - freed patent
    - free-lance patent
    - French pharmaceutical patent
    - granted patent
    - home patent
    - importation patent
    - improvement patent
    - incipient patent
    - incontestable patent
    - independent patent
    - indigenous patent
    - industrial patent
    - industrial development patent
    - infringed patent
    - infringing patent
    - infringing patents
    - inoperative patent
    - interdependent patents
    - intervening patent
    - invalid patent
    - issued patent
    - joint patent
    - key patent
    - land patent
    - lapsed patent
    - later patent
    - later-dated patent
    - legally effective patent
    - letters patent
    - licensed patent
    - litigious patent
    - live patent
    - machine patent
    - main patent
    - manufacture patent
    - master patent
    - material patent
    - mechanical patent
    - medical patent
    - metallurgical patent
    - method patent
    - minor patent
    - modification patent
    - more recent patent
    - narrow patent
    - national patent
    - national patent under the PCT
    - native's patent
    - new use patent
    - non-convention patent
    - Nordic patent
    - not infringed patent
    - nuisance patent
    - objected patent
    - obstructive patent
    - old patent
    - operative patent
    - original patent
    - ornamental design patent
    - overlapping patents
    - paper patent
    - parallel patent
    - parent patent
    - pending patent
    - petty patent
    - pharmaceutical patent
    - pioneer patent
    - plant patent
    - pooled patent
    - posthumous patent
    - practicable patent
    - printed patent
    - prior patent
    - process patent
    - product patent
    - provisional European patent
    - questionable patent
    - reference patent
    - regional patent
    - reinstated patent
    - reissue patent
    - reissued patent
    - related patent
    - revoked patent
    - scarecrow patent
    - secret patent
    - senior patent
    - shot gun patent
    - simultaneous patent
    - small patent
    - software patent
    - standard patent
    - strain patent
    - strong patent
    - structure patent
    - subordinate patent
    - subsequent patent
    - subservient patent
    - subsidiary patent
    - sued upon patent
    - suppressed patent
    - transfer of technology patent
    - unenforceable patent
    - unexpired patent
    - universal patent
    - unjustified patent
    - unused patent
    - U. S. patent
    - useful model patent
    - utility patent
    - valid patent
    - valuable patent
    - void patent
    - voidable patent
    - weak patent
    - withheld patent
    - world-wide patent
    - worthless patent
    - X-series patent
    - younger patent
    - youngest patent
    * * *
    патент (охранный документ, представляющий исключительнее право на осуществление, использование и продажу изобретения в течение определенного срока и на определенно» территории)

    Patent terms dictionary > patent

  • 4 Craufurd, Henry William

    SUBJECT AREA: Metallurgy
    [br]
    fl. 1830s
    [br]
    English patentee of the process of coating iron with zinc (galvanized iron).
    [br]
    Although described as Commander of the Royal Navy, other personal details of Craufurd appear to be little known. His process for coating sheet iron with a protective layer of zinc, conveyed as a communication from abroad, was granted a patent in 1837. The details closely resembled, indeed are believed to have been based upon, those developed and patented in France in 1836 by Sorel, who had worked in collaboration with Ledru. There had been French interest in substituting zinc for tin as a coating for iron from 1742 with work by Malouin. Zinc-coated iron saucepans were produced in Rouen in the 1780s, but the work was later abandoned. Craufurd's patent directed that iron objects should be dipped into molten zinc, protected from volatilization by a layer of sal ammoniac (ammonium chloride, NH4Cl which also served as a flux. The quite misleading term "galvanizing" had already been introduced by Sorel for his process. Later its pro-tective properties were discovered to depend for effectiveness on the formation of a thin layer of zinc-iron alloy between the iron sheet and its zinc coating. Craufurd's patent was infringed in England soon after being granted, and was followed by several improvements, particularly those of Edmund Morewood, collaborating with George Rogers in five patents, of which four referred to methods of corrugation. The resulting production of zinc-coated iron implements, together with corrugated iron sheeting quickly adopted for building purposes, developed into an important industry of the West Midlands, Bristol, London and other parts of Britain.
    [br]
    Bibliography
    1837, British patent no. 7,355 (coating sheet iron with zinc).
    Further Reading
    H.W.Dickinson, 1943–4, "A study of galvanised and corrugated sheet metal", Transactions of the Newcomen Society 24:27–36 (the best and most concise account).
    JD

    Biographical history of technology > Craufurd, Henry William

  • 5 Smith, Sir Francis Pettit

    SUBJECT AREA: Ports and shipping
    [br]
    b. 9 February 1808 Copperhurst Farm, near Hythe, Kent, England
    d. 12 February 1874 South Kensington, London, England
    [br]
    English inventor of the screw propeller.
    [br]
    Smith was the only son of Charles Smith, Postmaster at Hythe, and his wife Sarah (née Pettit). After education at a private school in Ashford, Kent, he took to farming, first on Romney Marsh, then at Hendon, Middlesex. As a boy, he showed much skill in the construction of model boats, especially in devising their means of propulsion. He maintained this interest into adult life and in 1835 he made a model propelled by a screw driven by a spring. This worked so well that he became convinced that the screw propeller offered a better method of propulsion than the paddle wheels that were then in general use. This notion so fired his enthusiasm that he virtually gave up farming to devote himself to perfecting his invention. The following year he produced a better model, which he successfully demonstrated to friends on his farm at Hendon and afterwards to the public at the Adelaide Gallery in London. On 31 May 1836 Smith was granted a patent for the propulsion of vessels by means of a screw.
    The idea of screw propulsion was not new, however, for it had been mooted as early as the seventeenth century and since then several proposals had been advanced, but without successful practical application. Indeed, simultaneously but quite independently of Smith, the Swedish engineer John Ericsson had invented the ship's propeller and obtained a patent on 13 July 1836, just weeks after Smith. But Smith was completely unaware of this and pursued his own device in the belief that he was the sole inventor.
    With some financial and technical backing, Smith was able to construct a 10 ton boat driven by a screw and powered by a steam engine of about 6 hp (4.5 kW). After showing it off to the public, Smith tried it out at sea, from Ramsgate round to Dover and Hythe, returning in stormy weather. The screw performed well in both calm and rough water. The engineering world seemed opposed to the new method of propulsion, but the Admiralty gave cautious encouragement in 1839 by ordering that the 237 ton Archimedes be equipped with a screw. It showed itself superior to the Vulcan, one of the fastest paddle-driven ships in the Navy. The ship was put through its paces in several ports, including Bristol, where Isambard Kingdom Brunel was constructing his Great Britain, the first large iron ocean-going vessel. Brunel was so impressed that he adapted his ship for screw propulsion.
    Meanwhile, in spite of favourable reports, the Admiralty were dragging their feet and ordered further trials, fitting Smith's four-bladed propeller to the Rattler, then under construction and completed in 1844. The trials were a complete success and propelled their lordships of the Admiralty to a decision to equip twenty ships with screw propulsion, under Smith's supervision.
    At last the superiority of screw propulsion was generally accepted and virtually universally adopted. Yet Smith gained little financial reward for his invention and in 1850 he retired to Guernsey to resume his farming life. In 1860 financial pressures compelled him to accept the position of Curator of Patent Models at the Patent Museum in South Kensington, London, a post he held until his death. Belated recognition by the Government, then headed by Lord Palmerston, came in 1855 with the grant of an annual pension of £200. Two years later Smith received unofficial recognition when he was presented with a national testimonial, consisting of a service of plate and nearly £3,000 in cash subscribed largely by the shipbuilding and engineering community. Finally, in 1871 Smith was honoured with a knighthood.
    [br]
    Principal Honours and Distinctions
    Knighted 1871.
    Further Reading
    Obituary, 1874, Illustrated London News (7 February).
    1856, On the Invention and Progress of the Screw Propeller, London (provides biographical details).
    Smith and his invention are referred to in papers in Transactions of the Newcomen Society, 14 (1934): 9; 19 (1939): 145–8, 155–7, 161–4, 237–9.
    LRD

    Biographical history of technology > Smith, Sir Francis Pettit

  • 6 Curr, John

    [br]
    b. 1756 Kyo, near Lanchester, or in Greenside, near Ryton-on-Tyne, Durham, England
    d. 27 January 1823 Sheffield, England
    [br]
    English coal-mine manager and engineer, inventor of flanged, cast-iron plate rails.
    [br]
    The son of a "coal viewer", Curr was brought up in the West Durham colliery district. In 1777 he went to the Duke of Norfolk's collieries at Sheffield, where in 1880 he was appointed Superintendent. There coal was conveyed underground in baskets on sledges: Curr replaced the wicker sledges with wheeled corves, i.e. small four-wheeled wooden wagons, running on "rail-roads" with cast-iron rails and hauled from the coal-face to the shaft bottom by horses. The rails employed hitherto had usually consisted of plates of iron, the flange being on the wheels of the wagon. Curr's new design involved flanges on the rails which guided the vehicles, the wheels of which were unflanged and could run on any hard surface. He appears to have left no precise record of the date that he did this, and surviving records have been interpreted as implying various dates between 1776 and 1787. In 1787 John Buddle paid tribute to the efficiency of the rails of Curr's type, which were first used for surface transport by Joseph Butler in 1788 at his iron furnace at Wingerworth near Chesterfield: their use was then promoted widely by Benjamin Outram, and they were adopted in many other English mines. They proved serviceable until the advent of locomotives demanded different rails.
    In 1788 Curr also developed a system for drawing a full corve up a mine shaft while lowering an empty one, with guides to separate them. At the surface the corves were automatically emptied by tipplers. Four years later he was awarded a patent for using double ropes for lifting heavier loads. As the weight of the rope itself became a considerable problem with the increasing depth of the shafts, Curr invented the flat hemp rope, patented in 1798, which consisted of several small round ropes stitched together and lapped upon itself in winding. It acted as a counterbalance and led to a reduction in the time and cost of hoisting: at the beginning of a run the loaded rope began to coil upon a small diameter, gradually increasing, while the unloaded rope began to coil off a large diameter, gradually decreasing.
    Curr's book The Coal Viewer (1797) is the earliest-known engineering work on railway track and it also contains the most elaborate description of a Newcomen pumping engine, at the highest state of its development. He became an acknowledged expert on construction of Newcomen-type atmospheric engines, and in 1792 he established a foundry to make parts for railways and engines.
    Because of the poor financial results of the Duke of Norfolk's collieries at the end of the century, Curr was dismissed in 1801 despite numerous inventions and improvements which he had introduced. After his dismissal, six more of his patents were concerned with rope-making: the one he gained in 1813 referred to the application of flat ropes to horse-gins and perpendicular drum-shafts of steam engines. Curr also introduced the use of inclined planes, where a descending train of full corves pulled up an empty one, and he was one of the pioneers employing fixed steam engines for hauling. He may have resided in France for some time before his death.
    [br]
    Bibliography
    1788. British patent no. 1,660 (guides in mine shafts).
    1789. An Account of tin Improved Method of Drawing Coals and Extracting Ores, etc., from Mines, Newcastle upon Tyne.
    1797. The Coal Viewer and Engine Builder's Practical Companion; reprinted with five plates and an introduction by Charles E.Lee, 1970, London: Frank Cass, and New York: Augustus M.Kelley.
    1798. British patent no. 2,270 (flat hemp ropes).
    Further Reading
    F.Bland, 1930–1, "John Curr, originator of iron tram roads", Transactions of the Newcomen Society 11:121–30.
    R.A.Mott, 1969, Tramroads of the eighteenth century and their originator: John Curr', Transactions of the Newcomen Society 42:1–23 (includes corrections to Fred Bland's earlier paper).
    Charles E.Lee, 1970, introduction to John Curr, The Coal Viewer and Engine Builder's Practical Companion, London: Frank Cass, pp. 1–4; orig. pub. 1797, Sheffield (contains the most comprehensive biographical information).
    R.Galloway, 1898, Annals of Coalmining, Vol. I, London; reprinted 1971, London (provides a detailed account of Curr's technological alterations).
    WK / PJGR

    Biographical history of technology > Curr, John

  • 7 Stevens, John

    [br]
    b. 1749 New York, New York, USA
    d. 6 March 1838 Hoboken, New Jersey, USA
    [br]
    American pioneer of steamboats and railways.
    [br]
    Stevens, a wealthy landowner with an estate at Hoboken on the Hudson River, had his attention drawn to the steamboat of John Fitch in 1786, and thenceforth devoted much of his time and fortune to developing steamboats and mechanical transport. He also had political influence and it was at his instance that Congress in 1790 passed an Act establishing the first patent laws in the USA. The following year Stevens was one of the first recipients of a US patent. This referred to multi-tubular boilers, of both watertube and firetube types, and antedated by many years the work of both Henry Booth and Marc Seguin on the latter.
    A steamboat built in 1798 by John Stevens, Nicholas J.Roosevelt and Stevens's brother-in-law, Robert R.Livingston, in association was unsuccessful, nor was Stevens satisfied with a boat built in 1802 in which a simple rotary steam-en-gine was mounted on the same shaft as a screw propeller. However, although others had experimented earlier with screw propellers, when John Stevens had the Little Juliana built in 1804 he produced the first practical screw steamboat. Steam at 50 psi (3.5 kg/cm2) pressure was supplied by a watertube boiler to a single-cylinder engine which drove two contra-rotating shafts, upon each of which was mounted a screw propeller. This little boat, less than 25 ft (7.6 m) long, was taken backwards and forwards across the Hudson River by two of Stevens's sons, one of whom, R.L. Stevens, was to help his father with many subsequent experiments. The boat, however, was ahead of its time, and steamships were to be driven by paddle wheels until the late 1830s.
    In 1807 John Stevens declined an invitation to join with Robert Fulton and Robert R.Living-ston in their development work, which culminated in successful operation of the PS Clermont that summer; in 1808, however, he launched his own paddle steamer, the Phoenix. But Fulton and Livingston had obtained an effective monopoly of steamer operation on the Hudson and, unable to reach agreement with them, Stevens sent Phoenix to Philadelphia to operate on the Delaware River. The intervening voyage over 150 miles (240 km) of open sea made Phoenix the first ocean-going steamer.
    From about 1810 John Stevens turned his attention to the possibilities of railways. He was at first considered a visionary, but in 1815, at his instance, the New Jersey Assembly created a company to build a railway between the Delaware and Raritan Rivers. It was the first railway charter granted in the USA, although the line it authorized remained unbuilt. To demonstrate the feasibility of the steam locomotive, Stevens built an experimental locomotive in 1825, at the age of 76. With flangeless wheels, guide rollers and rack-and-pinion drive, it ran on a circular track at his Hoboken home; it was the first steam locomotive to be built in America.
    [br]
    Bibliography
    1812, Documents Tending to Prove the Superior Advantages of Rail-ways and Steam-carriages over Canal Navigation.
    He took out patents relating to steam-engines in the USA in 1791, 1803, and 1810, and in England, through his son John Cox Stevens, in 1805.
    Further Reading
    H.P.Spratt, 1958, The Birth of the Steamboat, Charles Griffin (provides technical details of Stevens's boats).
    J.T.Flexner, 1978, Steamboats Come True, Boston: Little, Brown (describes his work in relation to that of other steamboat pioneers).
    J.R.Stover, 1961, American Railroads, Chicago: University of Chicago Press.
    Transactions of the Newcomen Society (1927) 7: 114 (discusses tubular boilers).
    J.R.Day and B.G.Wilson, 1957, Unusual Railways, F.Muller (discusses Stevens's locomotive).
    PJGR

    Biographical history of technology > Stevens, John

  • 8 Глава 4. Клич охотника в бумажных джунглях

    ...А сверху в гамаке висит администратор,
    задумчиво сплетая пальцы ног.
    М. Щербаков
    Мы все время предупреждаем: изучайте наш предмет, но используйте приобретенные знания осторожно. В официальной обстановке можно сильно вляпаться. На работе, например, говорить так же свободно, как дома или в баре, не принято. Планка дозволенного там искусственно завышена. Называть вещи своими именами (а как тут не выругаешься!) нельзя. Отсюда проистекает целая система эвфемизмов, часто называемая офисным жаргоном.
    Отчасти те же корни - у жаргона политического, но там еще много всяких наслоений.
    Главная особенность официальной речи во всех странах состоит в том, что любую гадость называют вполне приличным словом, да еще и оптимистично звучащим. Бессмертный классик Джордж Оруэлл определил это абсолютно всем в англоязычном мире известным термином doublespeak (помните - "война - это мир", ит.п.). С другой стороны, некоторые совершенно нормальные слова недопустимы и являются офисными табу (прямо как у диких племен).
    Вот в качестве экзотического образца слова, которые не рекомендуется произносить, а тем более писать (слышали от эксперта, работающего неподалеку от места, где Милошевича судят - сказать точнее не имеем права): invalidity (несостоятельность); infringement of rights (нарушение прав); violates a patent (нарушение патента). Догадались почему? Это вам потом в случае суда по патентным делам легко могут припомнить. Мол, сам же говорил...
    Впрочем, пример не совсем чист: он связан не просто с официальной речью, а с юридическим английским. Это та еще песня, в любой стране. Поди разберись! Приводимый ниже отрывок объясняет, почему американцам приходится нанимать юристов для урегулирования, казалось бы, пустяковых дел. Создана ли эта запутанность юристами специально? Ответить не можем. Вот вам определение слова "задница" из настоящего подзаконного акта, запрещающего нудизм (anti-nudity ordinance) (Действует в районе Санкт-Августин (St. Augustin, Fla. County) во Флориде (источник — A. and T. Condon. Legal Lunacy. — Putnam, N.Y. 1992)):
    "Buttocks: The area to the rear of the human body (sometimes referred to as the gluteus maximus) which lies between two imaginary lines running parallel to the ground when a person is standing, the first or top of such line being one- half inch below the top of the vertical cleavage of the nates (i.e., the prominance formed by the muscles running from the back of the hip to the back of the leg) and the second or bottom line being one-half inch above the lowest point of the curvature of the fleshy protuberance (sometimes referred to as the gluteal fold), and between two imaginary lines, one on each side of the body (the `outside lines'), which outside lines are perpendicular to the ground and to the horizontal lines described above and which perpendicular outside lines pass through the outermost point(s) at which each nate meets the outer side of the leg...." Не напоминает некоторые справочники?
    В принципе, лексикон офисного сленга делится на две группы - buzzwords (клише) и слова, проходящие по ведомству PC (political correctness). Последние используют, чтобы застраховаться от судебных исков за воображаемые обиды на расовой, религиозной, половой, возрастной и какой угодно другой (лишь бы юрист пробивной попался) основе. В качестве незаменимого пособия рекомендуем (лучше в оригинале!) книги Скотта Адамса (Scott Adams) про Дилберта. Он, например, детально поясняет, почему надо говорить resources (ресурсы), когда вы ведете речь о болванах (dolts), составляющих ваш коллектив (team members). Или с какой целью произносится associate (партнер), когда вы имеете в виду неумеху (pud) и неудачника (loser), с которым приходится работать. Очень циничный автор, но его серии карикатур многие обитатели cubicles (офисных кабинок) держат у себя на стенах. Это - мелкая фронда, безопасная, так как ни один начальник не признает, что это именно его Адамс изобразил.
    Картинок из Адамса мы без его разрешения приводить не будем, но пример настенного офисного юмора дадим (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)).
    Buzzwords не сложны, вот несколько типичных, которые вы легко переведете сами (так лучше запомнится!). Собрание обязано иметь mission или purpose. Руководство должно обеспечивать leadership и motivation. Служащим следует быть proactive. Везде надо искать synergy. Естественная речь и мотивировки выглядят unprofessional. Цель работника - career advancement. В коллективе требуется исполнять роль team player и стремиться вырасти до team leader. Teamwork - непременное требование к служащим. Business as usual - почему-то всегда плохо, даже если этот бизнес приносит хороший и постоянный доход. Никогда не позволяйте, чтобы на людях вырвалось простецкое duh! Если вы не понимаете, почему diversity - это всегда сама по себе ценность, вас надо послать на diversity sensitivity training. На работе вы осуществляете total quality management и reengineering, проявляя self-motivation. Вы регулярно составляете status reports. То, о чем вы, как и все, мечтаете - job security (но в природе этого не существует).
    Еще несколько полезных ходовых офисных слов переведем:
    family = team (семья = команда - так называют родной коллектив); stakeholders (акционеры); stewardship (обслуживание, в каком-то смысле даже служение); leverage (рычаг, средство для достижения цели); solutions (решения: "we sell solutions" означает примерно - мы продаем не сосискоделательную машину, а комплексное решение всех ваших сосисочных проблем); revisit (пересмотреть), 24/7 (круглосуточно, без остановки); benchmark (лучший образец в данной области; benchmarking - сравнение с этим образцом); result-driven (ориентированный на результат); empower (передать полномочия), mindset (отношение); ballpark (ориентировочный: ballpark figure - примерная цифра).
    В мире мудрых мыслей (Скотта Адамса):
    Уолли: Stupidity is like nuclear power; it can be used for good or evil. (Глупость - как ядерная энергия, ее можно употребить и в добро, и во зло.)
    Дилберт: And you don't want to get any on you. (И вам совсем не надо, чтобы ее на вас испытывали.)
    А вот примеры клишированных мотивационных фраз и лозунгов, заимствованных нами из реальной жизни (слышали их неоднократно). При этих звуках у нормального американского служащего сама собой немедленно складывается фига в кармане (это мы на русский с их языка жестов переводим, на самом деле американцы складывают "middle finger").
    • Work smarter, not harder (так они говорят, когда предлагается объем работы, который не то что за 8, а и за 10 часов не сделать).
    • It's a new paradigm (американские менеджеры любят слово "парадигма" особой любовью - они его новым смыслом наполнили, лучше всего определяемым словом bullshit).
    • It's an opportunity, not a problem (ну, уволили тебя - значит, открываются горизонты новой карьеры, например, в Макдоналдсе).
    • You're a valued member of the team! (Ну, да...).
    • Nobody can do the things you can do! (Кто же, если не ты...).
    • You are helping make the world a better place! (Поэтому торг о зарплате здесь неуместен).
    • We are in a competitive business. (Так что затяните пояса и не нойте).
    • We make a difference! (Страшно распространенное выражение. Почему-то всегда подразумевается, что все изменения к лучшему. Нас всегда подмывает при виде этой фразы подрисовать физиономию аятоллы Хомейни).
    Усвоив и осмыслив приведенные выше выражения, вы сможете легко составлять собственные девизы. Вот, для примера, наш лозунг для американского офиса: Our mission is unprofessional proactive synergy! (В переводе на неофисный русский: "Сговоримся и подсидим коллегу!")
    Коротенький комментарий, связанный с переменами, синергизмом и названиями компаний.
    В мире мудрых мыслей (Скотта Адамса):
    Когда компании сливаются, они всегда заявляют о гигантском синергизме (leveraging synergy), причем взаимоусиление достигается всегда одним путем - массовыми увольнениями. Вот примеры возможных слияний, с соответствующим синергическим изменением профиля и названий:
    ◦ Coca-Cola (напитки) + Head (спортивные товары) = Coke Head.
    ◦ Bayer (аспирин) + AST (компьютеры) = Bayer AST.
    ◦ Hertz (прокат машин) + A.B.Dick (оборудование офисов) = Hertz Dick.
    Переведите сами, используя наш словарь, какой смысл, на слух, имеют "синергические" названия.
    Шутка, но так и на практике бывает. Вот в Сиэтле давным-давно слились газеты "Seattle Post" и "Seattle Intelligencer". И знаете, как сейчас называется их главная городская газета? "Seattle Post-Inteligencer", что звучит как "Сиэтл после разума", выживший из ума, значит. Но настолько примелькалось, что не замечается.
    Еще несколько примеров штампованных офисных фраз. Больше половины - из свежей коллекции Кена Патрика (Ken Patrick). Он назвал это "Biz-Speak 101", то есть начальный курс деловой речи. Эти выражения сейчас в ходу ВСЕ. Не будем навязывать своих циничных комментариев. Да, bullshit. Нужно просто выучить и пользоваться.
    • World class (мирового уровня).
    • Think outside the box; Push the envelope (призыв к оригинальному мышлению).
    • Hands-on (непосредственно вовлеченный в дело).
    • Paradigm shift (смена критериев, приоритетов).
    • State of the art (современного уровня).
    • Real world solution (реальное решение).
    • Win-win situation (все в выигрыше).
    • (The ball is) In your court (ваша очередь).
    • Going forward (в будущем).
    • Strategic alliance (стратегический союз - например, меча и орала - тьфу, сорвалась рука, обещали же не острить).
    • Bricks and mortar (производящие, промышленные компании - в отличие от интернетных, которые после массового краха прозвали internet bubbles - интернетные пузыри).
    • Value-added (добавочная ценность продукта).
    • Step up to the plate (начать работать над чем-то).
    • Run up to the pole (попробовать).
    • Get to the bottom line (деньги, стоимость чего-то).
    • Stop the bleeding (сокращать расходы).
    • On the bubble (что-то нехорошее происходит, например, с компанией, "жареным запахло").
    • Best and brightest (лучшие служащие).
    • Exceeding customer expectation (больше, чем ждет потребитель).
    • On the same page (все друг друга понимают).
    • Strategic fit (важное дополнение).
    • Core competencies (основная область деятельности компании).
    • Best practice (соответствует лучшим стандартам).
    • Out of the loop (не в курсе).
    • Fast track (скоростное продвижение).
    • Knowledge base (базирующийся на современной технологии).
    • In the end of the day (в конце концов).
    • Touch base (обсудить).
    • Client focused (ориентированный на потребителя).
    • Game plan (стратегия).
    А теперь - самостоятельные упражнения.
    1. Переведите на нормальный язык: "Going forward, let's think outside the box and run it up the pole".
    2. Определите, к какому из вышеприведенных выражений подходит используемый тем же К. Патриком термин brownnosers (последнее слово есть в нашем словаре).
    Официальный сленг и административные клише хорошо освоены сметливыми проходимцами, которые, естественно, стараются, чтобы их пирамиды выглядели так же солидно, как пирамида Хеопса. Сколько приходит по почте мусора (junk mail), похожего на вид на официальные документы! Дело дошло до того, что Почтовое ведомство США (U.S.Postal Service) издало специальную памятку со списком слов-приманок (buzz phrases), характерных для жуликов, заманивающих свои жертвы (suckers) через газетные объявления и по почте.
    • Anybody can do it (это может каждый).
    • Quick and easy (быстро и легко).
    • Big, fast profits (большая, быстрая прибыль).
    • No experience needed (опыта не требуется).
    • Work in the comfort of your home (работа с комфортом у себя дома).
    • Work in your spare time (работа в свободное время).
    • No risk (никакого риска).
    • Fill a great demand (соответствует большому спросу).
    • Nothing illegal (ничего противозаконного).
    • Secret plan for success (секретный план успеха).
    • Tested in Europe (испытано в Европе).
    • Developed after years of secret research (создано в результате многолетних секретных исследований).
    • Proven to provide immediate positive results (проверенный способ получения немедленного положительного результата).
    Теперь вы официально предупреждены: если видите подобную фразу - весьма вероятно, что вас хотят надуть. Отечественные "бизнесмены" все это перенимают в последние годы очень быстро, и со многими обсуждаемыми терминами наш читатель наверняка уже встречался.
    Реальный пример американского почтового жульничества представлен на рис. ("Витамин О", отсутствующий в природе (но не все покупатели об этом знают)). Рекламируемый "Витамин О" (проверьте - такого нет ни в одном медицинском справочнике) - всего-навсего разбавленная перекись водорода (по $25 за маленькую бутылочку!).
    PC-терминология связана с борьбой политических лоббистов, и приоритеты там часто меняются. В принципе, стандартного английского, в плане чисто языковом, чтобы никого не обидеть вам хватит. Думается, сейчас русскому читателю уже не требуется объяснять, что надо говорить African-American и Chairperson. В этом плане вам всегда сделают скидку как приезжему. Вас ведь тоже будут бояться обидеть. Проблема скорее может быть в другом - в характерном для жителей России восприятии действительности, в системе ценностей, которая в цивилизованной части англоязычного мира несколько иная. То, что у нас нормально и даже смешно, там зачастую оскорбление. И наоборот (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)). Но это не тема для книги про язык. Обещаем - мы еще напишем другую, под названием "Политическая проституция. Учебное пособие с упражнениями". А пока дадим лишь несколько примеров распространенных PC-выражений. Многие из них сейчас и на русском очень узнаваемы (прямое, неполиткорректное значение дано в скобках).
    • Pregnancy termination - прерывание беременности (аборт).
    • Non-discriminating sexual orientation - недифференцированной сексуальной ориентации (бисексуал).
    • Affirmative action - позитивные защитные действия (расовые квоты).
    • Native American - урожденный американец (индеец).
    • Conscientious objector - возражающий против призыва по соображениям совести (дезертир).
    • Pro-choice - за выбор (сторонник абортов).
    • Pro-life - за жизнь (противник абортов).
    • African-American - афро-американец (негр). От места рождения не зависит. Например, среди наших хороших знакомых есть афро-американцы - уроженцы Теннеси, Тринидада и Голландии, а вот уроженец Уганды, коричневый беженец времен Иди Амина, в эту категорию не попадет.
    • Caucasian - представитель европейской расы (белый). Да, в Америке и мы с вами называемся кавказцами и рассматриваемся как потомки рабовладельцев, в качестве которых всем должны. Насчет нашего происхождения из крепостных крестьян там не знают, а объясняешь - не верят.
    • Non-traditional partners (sexual orientation) - нетрадиционные партнерство, сексуальная ориентация (геи и лесбиянки).
    • Secular humanist - нерелигиозный гуманист (атеист).
    • Family Planning Center - центр планирования семьи (абортарий).
    • Political Action Committee - комитет политического содействия (группа лоббистов).
    • Challenged - имеющий проблемы (инвалид). Относится к любому физическому отклонению: mentally challenged - придурки, vertically challenged - коротышки ит.п.
    • Minorities - меньшинства (не белые). От фактической численности не зависит: 38 миллионов латиносов в Америке тоже minorities.
    • Afrocentrist - афроцентрист (черный расист).
    • Dead white men - мертвые белые мужчины (белые расисты/сексисты - классики). Подразумевается, что, скажем, Шекспир сознательно принижал женщин - в лице Дездемоны и негров - в лице Отелло.
    • Animal rights movement - движение за права животных (нео-луддиты - экстремисты, пытающиеся остановить развитие биотехнологии и медицинских исследований. Это они под покровом ночи лабораторных крыс освобождают).
    • Multi-culturalism - мультикультурализм (идея, что культуры всех народов абсолютно равны и должны быть представлены в учебных программах в равной пропорции, скажем, столько же французской, сколько монгольской).
    • Sexism - сексизм (половая дискриминация). В этом нехорошем деле замешаны все мужчины, проявляющие любым образом отношение к женщине как женщине. Да и все женщины, относящиеся к мужчинам иначе, чем к своим подружкам, - тоже сексистки.
    • Ageism - агеизм (дискриминация по возрасту). Сюда относят любые замечания насчет старших.
    • Eurocentrism - евроцентризм. Предпочтение европейской цивилизации (культуры, демократии, ит.д.). Воспринимается как тяжелая болезнь.
    • Lookism - любые суждения о внешнем виде человека (обругать - дискриминация, похвалить - сексизм). До нас термин "смотризм" пока не дошел.
    • Senior Citizens - старшие граждане (старичье, пенсионеры).
    • Compassionate Conservatives - мягкосердечные консерваторы (реакционеры). Просто PR-специалисты для старых злобных реакционеров новую упаковку изготовили.
    РС - предмет постоянных насмешек американских сатириков, да и не сатириков тоже. И впрямь, богатейшее ведь поле. Довольно распространенная шутка - переписывать классические истории и песенки в политически корректном и актуальном духе. Приведем типичный образец - он простой, переведите сами как упражнение. Справа - оригинал, всем с детства известный стишок из классического собрания "Матушки Гусыни". Подчеркнуты слова, которые стоит запомнить.
    (таблица №1)
    Еще образчик американского самоприкола по поводу PC мы нашли на сувенирных магнитиках. Вы уже знаете про связь мата и юмора, так вот, там дан "перевод" фраз с сугубо официального языка на совершенно матерный. На кухонный холодильник такое повесить можно - но не в офис. Вот несколько примеров (на русский переводим не дословно, это вы сами легко сделаете, используя наш словарь, а подходяще по экспрессии и колориту).
    (таблица №2)
    В заключение - несколько слов о специфическом партийном языке. У маргинальных политических групп он весьма оригинален. В поддержку русских коммунистов-интернационалистов (и для развлечения остальных читателей) приведем здесь подлинные левые американские мысли. Даем без комментариев и перевода цитату из "Словаря Анархиста" - брошюрки без выходных данных, подобранной нами в одном из троцкистских центров Канады. (Внимание! Опечаток тут нет, так писать у них принято, с ККК внутри и сша строчными буквами.)
    "Black": a political designation to refer not only to Afro-Amerikkkans, but, to people of color who are engaged in revolutionary struggle in the u.s. and all over the world. It should not be taken to mean the domination of Afro-Amerikkkans or the exclusion of other people of color from black revolutionary organizations.
    Black Collaborator: those few blacks brought into the capitalist system at all levels, including such high levels as black capitalist, project directors, administrators, etc., who have enough of a stake in the operation of the system to cooperate in pacification programs against their black brothers and sisters. The "House Niggers".
    Black Panther Party: an above ground community based armed self-defense organization whose job it was to defend the community by force of arms in "legal" posture and mode, unlike the clandestine Black Liberation Army. The Black Panther Party also served the community through community based survival programs such as free breakfast for children, free health care, liberation schools for political education, etc.
    Black Revolutionary Power: the taking of state power by black amerikkkans (Afro-Amerikkkans) in order to revolutionize the entire country on the basis of their enriched concept of man/woman.
    Bourgeoisie: the rich and the super rich. The ruling elite who own and manage the means of production, ex: Rockefeller, Mellon, Dupont, etc. They are the real rulers in a capitalist society who dictate and has everyone else eitherworking for them to maintain status-quo, or those who may slave for them in order to survive."
    Мы дали здесь лишь краткое представление об офисном сленге и терминологии администраторов, юристов, мошенников и политиков (как вам компания?). Хотите стать Большим администратором (юристом ит.д.) - изучайте это дело подробнее.

    American slang. English-Russian dictionary > Глава 4. Клич охотника в бумажных джунглях

  • 9 Drake, Edwin Laurentine

    [br]
    b. 29 March 1819 Greenville, New York, USA
    d. 8 November 1880 Bethlehem, Pennsylvania, USA
    [br]
    American pioneer oil driller.
    [br]
    He worked on his father's farm, was a clerk in a hotel and a store, and then became an express agent at a railway company in Springfield, Massachusetts, c.1845. After he had been working as a railway conductor in New Haven, Connecticut, for eight years, he resigned because of ill health. Owning some stocks in a Pennsylvania rock-oil company, which gathered oil from ground-level seepages mainly for medicinal use, he was engaged by this company and moved to Titusville, Pennsylvania, at the age of almost 40. After studying salt-well drilling by cable tool, which was still percussive, he became enthusiastic about the idea of using the same method to drill for oil, especially after researches in chemistry had revealed this new sort of fossil energy some years before.
    As a manager of the Seneca Oil Company, which referred to him as "Colonel" in letters of introduction simply to impress people with such titles, Drake began drilling in 1858, almost at the same time as pole-tool drilling for oil was started in Germany. His main contribution to the technology was the use of an iron pipe driven through the quicksand and the bedrock to prevent the bore-hole from filling. After nineteen months he struck oil at a depth of 21 m (69 ft) in August 1859. This was the first time that petroleum was struck at its source and the first proof of the presence of oil reservoirs within the earth's surface. Drake inaugurated the search for and the exploitation of the deep oil resources of the world and he initiated the science of petroleum engineering which became established at the beginning of the twentieth century.
    Drake failed to patent his drilling method; he was content being an oil commission merchant and Justice of the Peace in Titusville, which like other places in Pennsylvania became a boom town. Four years later he went to New York, where he lost all his money in oil speculations. He became very ill again and lived in poverty in Vermont and New Jersey until 1873, when he moved to Bethlehem, Pennsylvania, where he was pensioned by the state of Pennsylvania. The city of Titusville erected a monument to him and founded the Drake Museum.
    [br]
    Further Reading
    Dictionary of American Biography, Vol. III, pp. 427–8.
    Ida M.Tarbell, 1904, "The birth of industry", History of the Standard Oil Company, Vol. I, New York (gives a lively description of the booming years in Pennsylvania caused by Drake's successful drilling).
    H.F.Williamson and A.R.Daum, 1959, The American Petroleum Industry. The Age of Illumination, Evans ton, Ill.
    WK

    Biographical history of technology > Drake, Edwin Laurentine

  • 10 Perkin, Sir William Henry

    [br]
    b. 12 March 1838 London, England
    d. 14 July 1907 Sudbury, England
    [br]
    English chemist, discoverer of aniline dyes, the first synthetic dyestuffs.
    [br]
    He early showed an aptitude for chemistry and in 1853 entered the Royal College of Chemistry as a student under A.W.von Hofmann, the first Professor at the College. By the end of his first year, he had carried out his first piece of chemical research, on the action of cyanogen chloride on phenylamine, which he published in the Journal of the Chemical Society (1857). He became honorary assistant to von Hofmann in 1857; three years previously he had set up his own chemical laboratory at home, where he had discovered the first of the azo dyes, aminoazonapththalene. In 1856 Perkin began work on the synthesis of quinine by oxidizing a salt of allyl toluidine with potassium dichromate. Substituting aniline, he obtained a dark-coloured precipitate which proved to possess dyeing properties: Perkin had discovered the first aniline dye. Upon receiving favourable reports on the new material from manufacturers of dyestuffs, especially Pullars of Perth, Perkin resigned from the College and turned to the commercial exploitation of his discovery. This proved highly successful. From 1858, the dye was manufactured at his Greenford Green works as "Aniline Purple" or "Tyrian Purple". It was later to be referred to by the French as mauve. Perkin's discovery led to the development of the modern dyestuffs industry, supplanting dyes from the traditional vegetable sources. In 1869, he introduced two new methods for making the red dye alizarin, in place of the process that involved the use of the madder plant (Rubia tinctorum). In spite of German competition, he dominated the British market until the end of 1873. After eighteen years in chemical industry, Perkin retired and devoted himself entirely to the pure chemical research which he had been pursuing since the 1850s. He eventually contributed ninety papers to the Chemical Society and further papers to other bodies, including the Royal Society. For example, in 1867 he published his synthesis of unsaturated organic acids, known as "Perkin's synthesis". Other papers followed, on the structure of "Aniline Purple". In 1881 Perkin drew attention to the magnetic-rotatory power of some of the substances he had been dealing with. From then on, he devoted particular attention to the application of this phenomenon to the determination of chemical structure.
    Perkin won wide recognition for his discoveries and other contributions to chemistry.
    The half-centenary of his great discovery was celebrated in July 1906 and later that year he received a knighthood.
    [br]
    Principal Honours and Distinctions
    Knighted 1906. FRS 1866. President, Chemical Society 1883–5. President, Society of Chemical Industry 1884–5. Royal Society Royal Medal 1879; Davy Medal 1889.
    Bibliography
    26 August 1856, British patent no. 1984 (Aniline Purple).
    1867, "The action of acetic anhydride upon the hydrides of salicyl, etc.", Journal of the Chemical Society 20:586 (the first description of Perkin's synthesis).
    Further Reading
    S.M.Edelstein, 1961, biography in Great Chemists, ed. E.Farber, New York: Interscience, pp. 757–72 (a reliable, short account).
    R.Meldola, 1908, Journal of the Chemical Society 93:2,214–57 (the most detailed account).
    LRD

    Biographical history of technology > Perkin, Sir William Henry

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  • Patent — A patent is a set of exclusive rights granted by a state to an inventor or his assignee for a fixed period of time in exchange for a disclosure of an invention.The procedure for granting patents, the requirements placed on the patentee and the… …   Wikipedia

  • Patent infringement — Patent law (patents for inventions) …   Wikipedia

  • Patent application — A patent application is a request pending at a patent office for the grant of a patent for the invention described and claimed by that application. An application consists of a description of the invention (the patent specification ), together… …   Wikipedia

  • Patent engineer — A patent engineer or patent scientist is a patent law professional that is typically involved in preparing and prosecuting patent applications. The terms are usually applied to patent professionals with scientific or engineering backgrounds that… …   Wikipedia

  • Patent thicket — A patent thicket is a dense web of overlapping intellectual property rights that a company must hack its way through in order to actually commercialize new technology. [ Carl Shapiro, [http://faculty.haas.berkeley.edu/shapiro/thicket.pdf… …   Wikipedia

  • Patent (disambiguation) — A patent is an intellectual property right covering an invention. Patent can also refer to the following:Types of patents*Utility patent for inventions that do something useful such as apparatus, methods, processes, and new chemicals, plants,… …   Wikipedia

  • patent ambiguity — An uncertainty appearing on the face of an instrument, such that the court, reading the language in the light of all the facts and circumstances referred to in the instrument, is unable to derive therefrom the intention of the parties. 23 Am J2d… …   Ballentine's law dictionary

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